Careers

Digital Manager (Burbank)

July 9, 2019

Reports to: Sr. Director, Digital Marketing

Job Location: Burbank, CA. USA

Position Summary

The Digital Manager’s role will focus on all digital aspects of an artist and product release – balancing both creative and commercial objectives through the setting and achieving of campaign-specific objectives & KPIs. They will create and execute regularly updated social media plans and be responsible for preparing reports to inform management and label of strategy moving forward.

Working closely with artists, artist management, label colleagues in Marketing, PR, A&R as well as key external partners – i.e. Twitter, Facebook, Instagram, YouTube, Spotify etc in order to gain maximum exposure for artists, build fanbases and deliver on release strategies.

About Nettwerk

Nettwerk is a record label, artist management company, and music publisher headquartered in Vancouver, Canada, with offices in Los Angeles, New York, Boston, London, and Hamburg. We’re collaborative and innovative music lovers aiming to create long, sustainable careers for our clients by building deep and personal connections to their fans. We’re looking for inspired, skilled and energetic people to help us deliver on that promise.
We work with over 100 clients across a variety of genres, with the overarching philosophy to only work with artists that create music that we love. 

Main Duties

Promotion:

  • Devising and implementing best in class, audience-led social media strategies, driving fan audience growth and ongoing engagement across platforms using insights, best practices and tapping into content trends
  • Creating innovative content strategies to maximize existing content, create content and propose original commissions
  • Identifying emerging content, tech and social trends and infuse artist campaigns with creative applications of new technology
  • Determining and applying correct voice, content and branding for each artist, using agreed artist vision brief
  • Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels
  • Establishing and overseeing approval processes with management/artist/within the label
  • Analyzing campaigns and artist specific data with a range of other platforms/tools to analyze audience-related and performance data, creating meaningful reports that inform the wider label
  • Weekly report creation of assigned artists streaming figures
  • Managing and creating mailers for direct marketing 
  • Creating online paid advertising for the North American market to maximize organic marketing where appropriate 
  • Uploading artist content across all social networks
  • Understanding specific traits of various North American markets to best fit digital marketing for maximum effectiveness 
  • Creating and maintaining direct relationships with all key existing DSP's and emerging platforms 
  • Copy writing for artist websites/website upkeep 
  • Stay up to date on key trends, pop culture, new social media platform features, and marketing technology to ensure all campaigns are relevant and cutting-edge

Budgets:

  • Abide by the budgets being set by the Product Manager in respect to the promotions activated for Nettwerk artists.
  • Track digital spend for each artist so they can tally with the bigger marketing budget set by the Product Manager.

Collaboration/Teamwork:

  • The Digital Manager will be part of a small dynamic team in the LA office, working in tandem with Nettwerk’s international teams; it is important they have a positive willingness to dedicate himself/herself to making the team work internally in the US, and within the larger global Nettwerk team.
  • The Digital Manager will be involved in weekly calls with US and European Nettwerk offices, to discuss the progress and roll out of content and artist releases.

Requirements:

Qualified candidates for this position must have:

  • 1-2 years digital promotion experience; 
  • College degree preferred; 
  • Experience with Photoshop, HTML, and Adobe Premiere Pro;
  • Experience with email marketing management;
  • Strong marketing strategy & development skills; willingness to constantly explore new platforms and opportunities;
  • Sense of urgency and commitment to meeting deadlines;
  • Strong communication skills, both verbal and written; 
  • Strong interpersonal skills and ability to work with many different departments/personalities; 
  • Thrives in a team environment; 
  • Ability to work well under pressure and multi-task in a fast-paced environment; 
  • Outstanding organizational skills; 
  • Tech-savvy.

Please send CV and cover letter to jobs@nettwerk.com, with the subject line: Digital Marketing Manager Role. We thank all inquiries, however, only shortlisted candidates will be contacted. Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Marketing Manager (UK)

June 19, 2019

Reports to: SVP, International A&R/Publishing

Job Location: London, UK

About Nettwerk
Nettwerk is a record label, artist management company, and music publisher headquartered in Vancouver, Canada, with offices in Los Angeles, New York, Boston, London, and Hamburg. We’re collaborative and innovative music lovers aiming to create long, sustainable careers for our clients by building deep and personal connections to their fans. We’re looking for inspired, skilled and energetic people to help us deliver on that promise.
We work with over 100 clients across a variety of genres, with the overarching philosophy to only work with artists that create music that we love.

Position Purpose:

Develop and execute long term marketing strategies for assigned projects in collaboration with A&R, Artists/Managers, and the full Nettwerk team. Lead the UK Marketing team in researching, planning, and execution of all marketing efforts, driving artist campaigns forward with creative and impactful ideas.

This role requires a generalist’s knowledge of key areas such as Internet Marketing, Promotions, Publicity and Sales, but relies on the subject matter experts for execution within those disciplines. Further, regular engagement with new platforms and taking the initiative to learn about new marketing ideas and tactics, at a high level, are critical to complete the position’s essential tool-box of marketing ideas and approaches.

Core Responsibilities:

  • Lead all aspects of overall artist development across teams (Publicity, Radio, Sales, Internet Marketing, etc.) to ensure project momentum is maximized and marketing plans are fully executed.
  • Responsible for creating marketing campaigns and value-added initiatives that support the release strategy and momentum.
  • Using analytics including DSP & social metrics, continually re-evaluate project and campaign momentum, identifying tent poles and long term goals that guide team efforts.
  • Responsible for managing, developing and performance managing marketing team members.
  • Manage multiple budgets for each project to ensure project remains financially feasible; Conduct retrospectives on marketing initiatives to measure effectiveness such as artist growth across applicable social and retail platforms and overall current and long term profitability.
  • Act as primary communication liaison between artist/manager and label staff for each project.
  • Identify roadblocks and challenges with each project and engage appropriate internal staff, in particular assigned A&R representatives, to assist in proactively managing issues.

Requirements:

  • Qualified candidates for this position must have:
  • 5+ years Product Management experience;
  • College degree preferred;
  • Strong marketing strategy & development skills; willingness to constantly explore new platforms and opportunities;
  • Experience successfully managing direct reports;
  • Sense of urgency and commitment to meeting deadlines;
  • Strong communication skills, both verbal and written;
  • Strong interpersonal skills and ability to work with many different departments/personalities;
  • Ability to work well in a team environment;
  • Ability to work well under pressure and multi-task in a fast-paced environment;
  • Outstanding organizational skills;
  • Strong knowledge of MS Office (Outlook, Excel, Word, Access), Google Drive;
  • Tech-savvy.

How to apply with us: Please send cover-letter and resume to jobs@nettwerk.com with the subject heading: Marketing Manager, London

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Information on Internships at Nettwerk

December 1, 2017

At Nettwerk, we love our interns and strive to give them the best possible learning experience during their time with us. We offer our students one-on-one guidance and a relaxed atmosphere.

What do we look for an intern? Glad you asked! We like students who ask questions beyond the “how” we do things and look for the “why” we do things in our company. We want applicants who are passionate about music, but who are also looking for a creative career that goes above, “I’m with the band.” We expect our interns to provide us with just as much feedback as we give them, so don’t be surprised if someone asks you, “What do you think of this song?” or “How are you using Twitter?”

Eligibility: A candidate must be enrolled in either a graduate or undergraduate program and be receiving credit for their internship. Please apply only if you meet the eligibility requirements.

General Information: Interns are expected to work 12 to 20 hours a week during an 8 to 14 week internship period. All interns are subject to the applicable Nettwerk employee rules, including the Mutual Right to Arbitrate Claims and the Confidentiality Agreement. Interns who choose to use their own computers for work during their internships agree to follow all IT policies, including the prohibition of downloading or bit-torrenting protected files while at the Nettwerk offices.

Application Procedures: Candidates must submit a cover letter and resume. In the cover letter, please include what you hope to gain out of your internship experience and why you are interested in the music industry.

The following departments each participate in our program (not every department is available at every office):

Artist Management:

Managing an Artist covers a wide range of duties, so students interning in the Management Department never know what the next day will bring! Duties may include updating social networking sites, helping to advance tours, creating travel itineraries and researching backline costs. Interns who spend time working within the Management department will see firsthand the organization and the drive it takes to create a career in music.

Label:

Nettwerk Records is looking for a qualified intern to join our label team. This intern should be prepared to work in a fast-paced team environment, and will finish the internship having gained broad experience in various aspects of the music industry as well as participate in various stages of marketing campaigns for upcoming releases. Tasks include help maintain the radio spins database and coordinate promotional mailings, learn how to create signage, one-sheet mock ups, B2B marketing tools, develop the skills to perform analysis of marketing and sales data, prepare periodic project reports for artists on tour, seek and analyze competitor marketing and sales materials both on and offline, and provide support to social media efforts.

Online Marketing:

Studying in our Online Marketing Department gives students a chance to get real world hands-on experience in the expanding social media industry. Work with an eclectic roster of artists and help develop their online presence through innovative marketing, contests and viral campaigns. Candidates in this department should have some elementary experience with grassroots marketing and be web-savvy. HTML, graphic design, and video editing experience a plus, but not required.

Sync Department:

Internships in the Sync Department at Nettwerk require students who are passionate about helping Artists maximize their music’s exposure through licensing and synchronization. The ideal candidate has a general knowledge of copyright law and music publishing as well as an eye and ear for matching audio with video. Tasks include maintaining the music library for all Management, Label and Publishing clients, coordinating mailings, researching trailers, films and commercials, along with copyright clearance information.

PR / Press / Publishing:

Internships in the PR / Press / Publishing Department at Nettwerk require students who are passionate about helping Artists maximize their music's exposure through press and publishing. You will help maintain press reports for all artists and compile daily press clips. You will be asked to search for new blogs, magazines, and writers that we can add to our database. Drafting press releases and pitches, along with the potential of attending press interviews and tapings, are a possibility. In addition, the ideal candidate has a general knowledge of copyright law and music publishing as well as an eye and ear for matching audio with video. Tasks include maintaining the music library for all Management, Label and Publishing clients, coordinating mailings, researching advertisements and commercials, along with copyright clearance information.

Submission: Please send all applications (resume and cover letter) to nettwerkinternships@nettwerk.com.