Terry McBride's Blog
Monday, November 19, 2007
Blog #2
Hi Nettwerkers,
So "Cause" and "Data", why is this so important to a brand and thus so important to our Artists? In today's world many fans expect their musical Artists to support causes that reflect what they themselves relate to; view it as supporting a cause through osmosis via the Artist. Such causes can be common things such as fair trade or greening. Or in the case of an Artist like Radiohead, simply a musical style; or State Radio a social stance. In today's world of instant news and search, the ability of a fan to find out loads of information on an Artist is quite easy, thus the chance to dislike an artist is also easy... Whether we like it or not what you stand for these days is as important as the music for music fans, especially Uber fans. So what causes do you think are key to attracting you to a Musical Artist?
So why is data valuable? Well as in the early days of BDS and Soundscan, data when viewed properly allows one to see patterns of interest that can be monetized in many different ways. Nettwerk in the early days was one of the first companies to correlate data and micro market records on a city-by-city basis. Many Artists such as Sarah and BNL owe their success to such an approach. So looking at Myspace what is valuable data on an Artist page? I, for one, would say that the number of friends is not valuable, yet the number of times a song has been played is. Especially in some cases the second of the four tracks listed. We have found that which ever song is listed first, can actually impact digital track sales. I also think that scanning fan comments can also be valuable as it crowd-sources a general feeling towards the Artist. What other points of Data do you think are key to gleam from something like Myspace?
Past
Nettwerk deals in the early days where a combination of licensing deals from Foriegn Artists such as Front 242, Chris and Cosey, Tackhead to pure 360 degree models where we would sign Artists to the Label, Publishing, Management and Merchandising. So Artists like Skinny Puppy, Moev, Grapes of Wrath, Sarah McLachlan where all signed to such deals. This all done decades before the term was coined
On the issue of past ... who ever sends Caren the correct answers to any of the following trivia questions will receive an abundance of bonus points towards the company wide contest:
a) What was the 1st Record Label that Mark and I formed and what recordings did we release?
b) What was the 1st concert that I put on?
c) Which company did Ric Arboit work for before he joined Nettwerk?
d) What establishment did Mark Jowett work for in the early days of Nettwerk?
e) What was Dan Fraser's 1st job in the music business?
cheers
t
So "Cause" and "Data", why is this so important to a brand and thus so important to our Artists? In today's world many fans expect their musical Artists to support causes that reflect what they themselves relate to; view it as supporting a cause through osmosis via the Artist. Such causes can be common things such as fair trade or greening. Or in the case of an Artist like Radiohead, simply a musical style; or State Radio a social stance. In today's world of instant news and search, the ability of a fan to find out loads of information on an Artist is quite easy, thus the chance to dislike an artist is also easy... Whether we like it or not what you stand for these days is as important as the music for music fans, especially Uber fans. So what causes do you think are key to attracting you to a Musical Artist?
So why is data valuable? Well as in the early days of BDS and Soundscan, data when viewed properly allows one to see patterns of interest that can be monetized in many different ways. Nettwerk in the early days was one of the first companies to correlate data and micro market records on a city-by-city basis. Many Artists such as Sarah and BNL owe their success to such an approach. So looking at Myspace what is valuable data on an Artist page? I, for one, would say that the number of friends is not valuable, yet the number of times a song has been played is. Especially in some cases the second of the four tracks listed. We have found that which ever song is listed first, can actually impact digital track sales. I also think that scanning fan comments can also be valuable as it crowd-sources a general feeling towards the Artist. What other points of Data do you think are key to gleam from something like Myspace?
Past
Nettwerk deals in the early days where a combination of licensing deals from Foriegn Artists such as Front 242, Chris and Cosey, Tackhead to pure 360 degree models where we would sign Artists to the Label, Publishing, Management and Merchandising. So Artists like Skinny Puppy, Moev, Grapes of Wrath, Sarah McLachlan where all signed to such deals. This all done decades before the term was coined
On the issue of past ... who ever sends Caren the correct answers to any of the following trivia questions will receive an abundance of bonus points towards the company wide contest:
a) What was the 1st Record Label that Mark and I formed and what recordings did we release?
b) What was the 1st concert that I put on?
c) Which company did Ric Arboit work for before he joined Nettwerk?
d) What establishment did Mark Jowett work for in the early days of Nettwerk?
e) What was Dan Fraser's 1st job in the music business?
cheers
t
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