Terry McBride's Blog
Tuesday, May 20, 2008
Blog #10
361 model is new, 360 is old
There is a lot of debate these days about the 360 models that the major labels are requiring most new artists to sign. On principle, I personally have no issue partnering in revenue from masters, publishing, merchandise, live and sponsorship, if who I am partnering with creates a win-win scenario. I am all about business partners bringing additional opportunities to the table that create a much larger pie to share from with the Artist making more in the end. We currently have such partnerships with agents, promoters, publishers and record labels. Each brings a certain skill set and infrastructure to execute to the table. In the deals that I am seeing put forward, I question to a large degree if these requirements are going to be met. Do the major record labels have the infrastructure to support added value to the live side of the business? Ten years ago most labels had touring departments that would actively market and promote live shows, coordinate co-operating advertising with the promoters and promotions that brought awareness and ticket sales to the impending live concert. Due to cut backs, those departments are all gone and the existing Marketing and Promotion departments are shells of what they used to be with many marketing services getting out sourced to third parties. Do concert promoters like Live Nation have the infrastructure to release, market and sell CD's and Digital IP? In time, all these models will either need to staff up, acquire the infrastructure, or make strategic alliances to service the rights they have retained or it will mean frustrating times for artists and managers.
On my last blog, I mentioned Reema Datta but I did not know that she had a web site as it is woven into an amazing charity called Usha Yoga. www.ushayogafoundation.org. In retrospect this makes perfect sense, as it so resonates with what I know of Reema. Check it out and her schedule as I see she is in North America over the next while.
Namaste
t
There is a lot of debate these days about the 360 models that the major labels are requiring most new artists to sign. On principle, I personally have no issue partnering in revenue from masters, publishing, merchandise, live and sponsorship, if who I am partnering with creates a win-win scenario. I am all about business partners bringing additional opportunities to the table that create a much larger pie to share from with the Artist making more in the end. We currently have such partnerships with agents, promoters, publishers and record labels. Each brings a certain skill set and infrastructure to execute to the table. In the deals that I am seeing put forward, I question to a large degree if these requirements are going to be met. Do the major record labels have the infrastructure to support added value to the live side of the business? Ten years ago most labels had touring departments that would actively market and promote live shows, coordinate co-operating advertising with the promoters and promotions that brought awareness and ticket sales to the impending live concert. Due to cut backs, those departments are all gone and the existing Marketing and Promotion departments are shells of what they used to be with many marketing services getting out sourced to third parties. Do concert promoters like Live Nation have the infrastructure to release, market and sell CD's and Digital IP? In time, all these models will either need to staff up, acquire the infrastructure, or make strategic alliances to service the rights they have retained or it will mean frustrating times for artists and managers.
On my last blog, I mentioned Reema Datta but I did not know that she had a web site as it is woven into an amazing charity called Usha Yoga. www.ushayogafoundation.org. In retrospect this makes perfect sense, as it so resonates with what I know of Reema. Check it out and her schedule as I see she is in North America over the next while.
Namaste
t
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