Senior Marketing Manager

June 4, 2020

Division / Location: Nettwerk Music Group / Los Angeles, CA (Remote opportunities available).

Reports to: SVP Label Marketing & Label Strategy N. America

Responsible for: Product Management/Project Leadership

About Nettwerk

Nettwerk is a record label, artist management company, and music publisher headquartered in Vancouver, Canada, with offices in Los Angeles, New York, London, and Hamburg. We’re collaborative and innovative music lovers aiming to create long, sustainable careers for our clients by building deep and personal connections to their fans. We’re looking for inspired, skilled and energetic people to help us deliver on that promise.

We work with over 100 clients across a variety of genres, with the overarching philosophy to only work with artists that create music that we love.

Role Description: 

The Senior Marketing Manager is responsible for taking the lead in developing the marketing strategy for assigned artists alongside A&R and Artist Management. This role is responsible for managing the artist brand across all touch points with the goal of building fan engagement and a strong brand presence. The Senior Marketing Manager is also responsible for coaching and mentoring more junior marketing team members. 

The role requires a generalist’s knowledge of key areas such as Digital Marketing, Promotions, Publicity and Sales, but relies on subject matter experts for execution within those disciplines. Further, regular engagement with new platforms and taking the initiative to learn about new marketing concepts and tactics, at a high level, are critical to complete the position’s essential tool-box of marketing ideas and approaches.

Core Responsibilities:

  • Working closely with A&R and Artist Management, define, design and manage key marketing initiatives that further the overall strategic vision of the artist.
  • Conduct and communicate in-depth competitive analysis of landscape trends using data insights and strong business acumen to impact top-line KPIs.
  • Lead all aspects of overall artist development across teams (Publicity, Radio, Sales, Internet Marketing, etc.) to ensure project momentum is maximized and marketing plans are fully and successfully executed. 
  • Using analytics including DSP & social metrics, continually re-evaluate project and campaign momentum, identifying tent poles and long term goals that guide team efforts.
  • Responsible for creating marketing campaigns and value-added initiatives that support the release strategy and momentum.
  • Communicate KPIs to internal and external stakeholders and adjust designs/plans accordingly
  • Manage multiple budgets for each project to ensure the project remains financially feasible; Conduct retrospectives on marketing initiatives to measure effectiveness such as artist growth across applicable social and retail platforms and overall current and long term profitability.
  • Act as primary communication liaison between artist/manager and label staff for each project.
  • Identify roadblocks and challenges with each project and engage appropriate internal staff, in particular assigned A&R representatives, to assist in proactively managing issues.
  • Mentor and coach more junior marketing team members.

Role Requirements:

  • Passion for music.
  • 5+ years experience in key marketing and/or streaming promotions role at a record label, distributor, management company, or agency in North America. 
  • Bachelor’s Degree or post secondary diploma considered an asset. 
  • A successful track record of developing and executing innovative audience-development focused marketing strategies.
  • Genuine passion for following industry trends and innovating in the field of marketing.
  • High level of creativity and ability to think outside the box.
  • Proven success at breaking new artists.
  • Strong team player. 
  • Experience managing, analyzing, and communicating relevant results upwards; Experience with Tableau considered an asset. 
  • Ability to work well under pressure and multi-task in a fast-paced environment. 
  • Strong communication skills, both verbal and written. 
  • Strong interpersonal skills and ability to work with many different departments/personalities.

To apply, please send your cover letter and resume to We thank all applicants, however, only shortlisted candidates will be contacted. Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.




Information on Internships at Nettwerk

December, 2019

At Nettwerk Music Group, we aim to find spirited, self-motivated interns who are passionate about music to join our label team! Applicants should be the usual definition of awesome – detail oriented, punctual and friendly! The ideal candidate has the ability to prioritize jobs, research and collect data as needed, can work independently while demonstrating initiative. The intern will work with an eclectic roster of artists and will finish the internship having gained broad experience in the music industry.

Internship opportunities at Nettwerk include Online Marketing, Publicity, Marketing, Sales and Sync departments. The candidate must be enrolled in either a graduate or undergraduate program and be receiving school credit for their internship. All interns are subject to the applicable Nettwerk employee rules, including the Mutual Right to Arbitrate Claims and Confidentiality Agreement. Please apply only if you meet the eligibility requirements and specify which department(s) interests you.

Candidates must submit a resume and cover letter including what you hope to gain out of your internship experience and why you are interested in the music industry.

Subject:(department desired) Spring 2020 Internship

Online Marketing:

Students get real hands-on experience in the expanding social media industry, work with an eclectic roster of artists and help develop their online presence. Candidates in this department should be passionate about music and have an interest in online marketing and social media. Experience with Adobe Photoshop and video editing (iMovie and Adobe Premiere).

Duties include: 

  • Assist in the online presence of our label roster artists using innovative marketing practices, research, music discovery and viral campaigns
  • Use social media platforms to inform fans about touring Nettwerk artists
  • Uncover music discovery sites and build Nettwerk artist presence and following
  • Help create online content using graphic design and video editing skills with the guidance of the Online Marketing team


Internships in the Press / PR department at Nettwerk require students who are passionate about helping artists maximize their exposure through media opportunities.

Duties include: 

  • Maintain press reports for artists and compile daily press clips
  • Search for new blogs, magazines and writers we can add to the database
  • Opportunity to draft press releases and pitches, with the potential of attending press interviews and tapings


The Marketing intern should be prepared to work in a fast-paced team environment and will gain broad experience in various aspects of the music industry, as well as participate in various stages of marketing campaigns for upcoming release. Candidate should have internet and social media proficiency and working knowledge of music platforms including SoundHound, SoundCloud, Shazam and Spotify.

Duties include: 

  • Work with the label team to understand the day-to-day life of a Product Manager
  • Assist our Product Managers in the distribution of marketing & promo materials
  • Learn how to create signage, one-sheet mock ups, B2B marketing tools 
  • Develop the skills to perform analysis of marketing and sales data
  • Prepare periodic project reports for artists on tour 
  • Seek and analyze competitor marketing and sales materials both on & offline 


The Sales department intern will learn about selling and merchandising all forms of music in retail environments, online, digital and physical. You are passionate about music and have interest in streaming, sales and analytics. Ability to organize and sort through marketing material to form documents. Proficiency in Microsoft Office programs.

Duties include:

  • Help track artist profile information, sales and stock
  • Determine compatible playlists and artists
  • Track negotiated sales prices and analyze weekly boosts in sales
  • Help track account sales charts, album and artist reviews
  • Compliance follow up and project maintenance in the retail environment
  • Gather screen shots of promotional placement


Internships in the Sync department require students who are interested in maximizing artists music’s exposure through licensing and synchronization. The ideal candidate has some knowledge of copyright law and has an eye & ear for matching audio with video. Tasks include:

  • Maintain music library for Management & Label clients
  • Research Songwriter/Publisher, copyright clearance info
  • Research film, trailers and commercials
  • Coordinate mailings/digital blasts, update website